So, how do you like the new blog design? So far I think I'm liking it. I've also redone my Facebook page, go check me out!
Now that I've got all this done I can continue making cool things for you all to look at.
I plan on showing you all the wedding things I've been working on for my cousin pretty soon, once I get it all ironed out and she decides that she likes it. Keep your eyes peeled.
Wednesday, April 3, 2013
Saturday, March 9, 2013
Delays
Hey all!
I was getting working on completely revamping my brand and this blog when I lost all of the files on my Mac. Had to wipe the poor thing entirely clean.
Unfortunately this means I have to recreate all my new branding material and all my designs for the blog. I'll do my very best to get it all done so I can finally blog here on a regular basis like I've been working towards.
I was getting working on completely revamping my brand and this blog when I lost all of the files on my Mac. Had to wipe the poor thing entirely clean.
Unfortunately this means I have to recreate all my new branding material and all my designs for the blog. I'll do my very best to get it all done so I can finally blog here on a regular basis like I've been working towards.
Tuesday, October 9, 2012
Re-branding?
Alright folks, bear with me. Inspired by my ever wonderful idol, Lindsay Goldner and my impending graduation in 17 days I've decided to work on re-branding myself. It's a work in process, and I'm really excited to have it done so everyone can see. I've been flip-flopping on concepts for quite a while, but I've just settled on one that I think I'll be happy with in the long run. Stay tuned! :)
Friday, March 16, 2012
Encoding and Decoding Part Two! :)
There are a few different types of Decoding.
Sometimes the sender crafts the message well enough that the receiver perceives it exactly the way it was meant to be understood. This is known as Preferred of Dominant reading. With the cosmetic ad example, this would be if the viewer of the ad understands all the messages the ad was created to express. This can most easily occur with written or spoken literal messages. Those leave less room for different interpretations.
Oppositional reading happens when the receiver understands what the message is supposed to be, but has a reason to disagree with it. This would be a person who sees the cosmetic ad and understands the implications of beauty and happiness and love, but perhaps disagrees that the lipstick would cause that. It could also be a male who views the ad, and finds the makeup to be unattractive and disagrees with the man in the commercial who finds it so attractive.
The last type is Negotiated Reading. Negotiated Reading occurs when the message is understood as it was presented, but the viewer reserves the right to disagree slightly. This is in between Oppositional reading and Dominant reading.
Dominant = understands and accepts message as intended by the Sender
Negotiated = understands and somewhat accepts message
Oppositional = understands the message, but doesn't accept it as presented
Occasionally the intent of the message is lost entirely on the audience. This is usually because of some sort of difference in understanding such as culture, gender or age.
Sometimes the sender crafts the message well enough that the receiver perceives it exactly the way it was meant to be understood. This is known as Preferred of Dominant reading. With the cosmetic ad example, this would be if the viewer of the ad understands all the messages the ad was created to express. This can most easily occur with written or spoken literal messages. Those leave less room for different interpretations.
Oppositional reading happens when the receiver understands what the message is supposed to be, but has a reason to disagree with it. This would be a person who sees the cosmetic ad and understands the implications of beauty and happiness and love, but perhaps disagrees that the lipstick would cause that. It could also be a male who views the ad, and finds the makeup to be unattractive and disagrees with the man in the commercial who finds it so attractive.
The last type is Negotiated Reading. Negotiated Reading occurs when the message is understood as it was presented, but the viewer reserves the right to disagree slightly. This is in between Oppositional reading and Dominant reading.
Dominant = understands and accepts message as intended by the Sender
Negotiated = understands and somewhat accepts message
Oppositional = understands the message, but doesn't accept it as presented
Occasionally the intent of the message is lost entirely on the audience. This is usually because of some sort of difference in understanding such as culture, gender or age.
Wednesday, March 14, 2012
Encoding and Decoding Part One!
Encoding and Decoding are the process by which we communicate. To communicate, the sender sends the receiver a message through some form of medium (whether it be spoken, written, drawn etc.)
Encoding is the process by which the sender creates the message.
Decoding is the process by which the receiver interprets the message that was sent.
Messages don't necessarily have to be written out or spoken. There can be implied messages as well.
I'll give you all an example. Say a cosmetic company creates an ad. In the ad, they have the spoken message (Ultra last lipstick lasts for 24 hours and has such and such vitamins that make your lips softer in just 7 days). The spoken message is more likely to be understood as long as the viewer understands the language. The implied message may be that when you wear that lipstick you'll be beautiful and happy and men will love you just like the actress in the commercial. The implied message here (because it wasn't spoken and isn't spelled out) may not be understood as well by the viewer. The message was encoded one way, but decoded another way.
Encoding is the process by which the sender creates the message.
Decoding is the process by which the receiver interprets the message that was sent.
Messages don't necessarily have to be written out or spoken. There can be implied messages as well.
I'll give you all an example. Say a cosmetic company creates an ad. In the ad, they have the spoken message (Ultra last lipstick lasts for 24 hours and has such and such vitamins that make your lips softer in just 7 days). The spoken message is more likely to be understood as long as the viewer understands the language. The implied message may be that when you wear that lipstick you'll be beautiful and happy and men will love you just like the actress in the commercial. The implied message here (because it wasn't spoken and isn't spelled out) may not be understood as well by the viewer. The message was encoded one way, but decoded another way.
Friday, March 9, 2012
Spiral of Silence Part Two (Again with the examples)
Here are some examples of the Spiral of Silence theory I was talking about.
Imagine at your workplace, everyone's hours are cut by 4 hours. You are displeased with the change, but all of your coworkers are fine with it. How likely are you to complain to them about it? Not very likely. As a social creature, you know that your beliefs are not shared by your coworkers and inherently you don't want to be an excluded because of this.
Or imagine you are at work again. You work in a clothes store and someone has returned a shirt that smells heavily of cigarette smoke. Your coworkers are complaining about the smell and discussing what a disgusting habit smoking is. Would you mention to them that you are a smoker, or would you say nothing?
I actually ran into this at work one day. We had a woman return 2 tank tops that smelled very strongly of cigarette smoke. All my coworkers spent a large amount of time complaining about the smell, the audacity of trying to return a shirt that smelled so much of smoke, and how disgusting smoking cigarettes is. Here is the really interesting part, everyone was agreeing how terrible and disgusting smoking is and yet I know for a fact that at least 4 of my coworkers regularly smoke cigarettes. Although they are smokers, they were bad-mouthing them because that was the public opinion and they were simply agreeing with what everyone else was saying.
Imagine at your workplace, everyone's hours are cut by 4 hours. You are displeased with the change, but all of your coworkers are fine with it. How likely are you to complain to them about it? Not very likely. As a social creature, you know that your beliefs are not shared by your coworkers and inherently you don't want to be an excluded because of this.
Or imagine you are at work again. You work in a clothes store and someone has returned a shirt that smells heavily of cigarette smoke. Your coworkers are complaining about the smell and discussing what a disgusting habit smoking is. Would you mention to them that you are a smoker, or would you say nothing?
I actually ran into this at work one day. We had a woman return 2 tank tops that smelled very strongly of cigarette smoke. All my coworkers spent a large amount of time complaining about the smell, the audacity of trying to return a shirt that smelled so much of smoke, and how disgusting smoking cigarettes is. Here is the really interesting part, everyone was agreeing how terrible and disgusting smoking is and yet I know for a fact that at least 4 of my coworkers regularly smoke cigarettes. Although they are smokers, they were bad-mouthing them because that was the public opinion and they were simply agreeing with what everyone else was saying.
Wednesday, March 7, 2012
Spiral of Silence
The Spiral of Silence Theory was first proposed in 1984 by Elizabeth Noelle-Neumann. Noelle-Neumann propsed this theory in part to explain why Germans supported the political positions they did in the 1930-40s despite it leading to national embarrassment.
The theory claims that people are less likely to state their opinions if they believe their opinions are in the minority. It is based of the premises that: people can determine popular opinion without access to polls, people have a fear of isolation and have an understanding of what behavior will lead to isolation, and people are reluctant to express their views if they believe them to be in the minority out of fear of isolation.
This is where it comes to the "spiral" part. If people don't speak up on their perceived minority opinions, others sharing their beliefs will be less likely to speak up because they believe their beliefs to be in the minority. This creates a spiral effect, where less and less people are willing to speak up because no one is speaking up. Weird sort of paradox, isn't it?
The theory claims that people are less likely to state their opinions if they believe their opinions are in the minority. It is based of the premises that: people can determine popular opinion without access to polls, people have a fear of isolation and have an understanding of what behavior will lead to isolation, and people are reluctant to express their views if they believe them to be in the minority out of fear of isolation.
This is where it comes to the "spiral" part. If people don't speak up on their perceived minority opinions, others sharing their beliefs will be less likely to speak up because they believe their beliefs to be in the minority. This creates a spiral effect, where less and less people are willing to speak up because no one is speaking up. Weird sort of paradox, isn't it?
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